Hi,

Ive been looking at my ad words and its been running for 6 weeks or so now. Thing is itts difficult to understand how succefull it is ans if it is value for money.

My keywords are quite specific to my site and are not that general. Here is my results

I have 8 keywords. I have spend £233. my CTR rate overall is 2.69%. I spend about £90 a month budget.Average pos 5.1.

How do I know whats good and bad? Its difficult to judge a benchmark.
Can anyone offer me some advice?

Thanks a mill
Mat

Try using Google Analytics and set up a campaign. That way you'll know exactly how the visitors found your site (i.e: the links/search they followed).

thanks for that, im using it now although its very complex can see some good key information