Yeah, I knew what it was from listing ebay items, but never remember what it's called. I suppose it really isn't important what it's called though.
Edit: Good news, everyone! The price-drop of the PS3 brings my referral requirements down from 14 to 11! It may not sound like much, but given that I only have 1 referral (I would have 7 but only one person has completed an offer), and I've been die-hard referral hunting since a few hours before this thread was posted... to be relieved of 3 referrals truly is a blessing.